How To Make Thousands Of Dollars By Winning Contests

Everyone wants to "get rich quick", but
here is the sure-fire way to do it!

OVERVIEW

What does the average American usually dream about?
If you answered "getting rich", you're probably right!
All you have to do is look at some of the best-selling
books of all time like "Wealth Without Risk" and "How To
Make Millions Selling Real Estate" and you soon realize
what's on everyone's mind.
And why not? That's the ultimate American adventure, isn't
it? Look at the California and Alaska gold rushes. Or two
of the more popular T.V. series in recent history: the
Beverly Hillbillies and Dallas, where the heroes are oil
barons; all indicating an interest in a short cut to wealth
and fame. Becoming a millionaire is a worthy goal, though
most confine it to their dreams and only a few pursue the
dream vigorously enough to make it. Many people feel it's
"not in the cards" for them. They have virtually no chance
of ever making that much money, they feel, so they don't
bother to even attempt it.
That's too bad, because there is a lot of wealth in this
country still to be had. In fact, a substantial amount of
money and merchandise is given away every year in this
country -- in sweepstakes and other contests! This is not
just the luck of the draw -- people try to win at these
contests, so why shouldn't you? If there are people
willing to give this wealth away, why not get in line for
your share?
You, like others. may be skeptical of prize money and
luxury items that are given away in these contests. Is
that because you've never known anyone that's won? Because
these giveaways actually happen.
Another reason for skepticism is the wonder at how anyone
sponsoring the contest or sweepstakes can afford to give
anything like these amounts away. Yet this is just another
form of advertising for the sponsor. Each year, huge
amounts of money are spent to reach the buying public. Some
companies pay several million dollars to have a 30 second
advertisement run during the Super Bowl. Others prefer to
give that money away and try to get people to notice their
name and ultimately buy their products.
Think about it! You receive tons of junk mail every year.
When you get the million dollar giveaway envelope, do you
open it to see what it says? Chances are if you read any
of the junk mail, that's going to be the one you pick up as
opposed to those flyers not giving anything away.
Advertisers understand this and that's why they run
legitimate million dollar giveaways -- to advertise to
people like yourself who might not otherwise have heard of
this particular company. This is how the sweepstakes and
contests got their start and continue to flourish and more
and more people look for that ultimate millionaire dream!
Do you play the lottery every week? If so, why? To win
the big prize money, obviously. There are long odds
against winning but you play anyway because there's always
that outside chance, right? If you don't play, your
chances are 100% that you'll lose, but buying a ticket gets
you at least an opportunity, no matter how small, of
cashing in the ultimate check.
So what's the difference between playing the lottery and
participating in sweepstakes and contests? Nothing! If
you devoted a little energy into playing all of these
contests that came your way, you have created more
opportunities for yourself to win -- and win big! You
can't win if you don't play. Here are opportunities that
show up nearly every week for you to realize that dream of
being wealthy. And the work effort involved is minimal
considering the potential payoff you are striving to
receive.
Look at it this way. Contest sponsors are going to give
this money away to someone. Why not you? The company
bottom line is to advertise their product(s). They will
accomplish this through their promotion. If there's
something to be won in the meantime, shouldn't you try for
it?
What have you got to lose?

THE PSYCHOLOGY OF WINNING
Winning is an attitude. Many of the best say that they can
see themselves in a winning state long before they actually
achieve that status. They can see the baseball go over the
fence for a home run. They can see their name being called
when the Oscars are handed out in Hollywood. They can see
themselves reclining at their pool, having a meeting with
their stockbroker about their recent successful
investments.
It's a mind game. It's a belief. It's an attitude.
Whatever it's called, all the winners in this world possess
it: an uncanny sense and confidence in their own abilities.
This confidence instills an overwhelming desire to succeed
that is impossible to deny. These individuals will strive
for the best, reaching beyond what one thinks they are
capable of to grab the brass ring.
It is this attitude that puts people in the winner's
circle. If you believe that you will be successful, you
will be.
This isn't a trick. All of the studies of winners have
shown this same pattern: the belief that they would win no
matter what the odds or the elements.
You can mold this same frame of mind and turn it into a
personal success story. You have the same talent and
ability as these winners. Many have risen beyond people's
expectations, but that's what attitude does for you.
How many times have you seen people with a lot of natural
talent and ability fail to win? Quite often, actually.
The difference between them and those that win (who may
possess less natural ability) is attitude. You're born
with natural talents, but attitude is something you develop
yourself.
You alone can control your own mind. If you set your mind
to win, it can and will happen for you.
If you set your mind to win at these contests, eventually
you can do it!
On the other hand, if you don't believe in yourself, if you
don't think that you can win at these sweepstakes and
contests, then you probably won't win. Attitude plays such
a large part in winning, that your frame of mind can
dictate success or failure almost exclusively.
You also must believe that if you win at these contests, it
will be because you worked hard at it and deserved to win
them. The money you make from these winnings will be more
than you've ever seen, but it's yours to have and spend.
Don't think for a minute you shouldn't have it! You earned
it, you made it, now you can spend it as you please. You
must believe that you were destined to get this money or
you won't fully have achieved the winning attitude you need
to earn this money and stay on top!
If you've conditioned yourself all your life to believe
that you're not a winner, that you couldn't possibly ever
be rich, you will likely fulfill this self-prophecy. But
it's not too late to de-program yourself and turn your
attitude around.
A constant reinforcement of positive thinking can alter
this losing mindset. You must be vigilant in your internal
promotion of a winning attitude, however, to be able to
maintain this feeling on a regular basis. You can't afford
to sink back into the negative abyss you have created. The
longer you've taken to build a low self-image, the longer
it will be before you can break it.
Don't give up! Winning all starts in your mind. Keep at
it! The positive can overwhelm the negative if you want to
believe in it enough. Once one idea stream begins to
dominate the other, your continual reinforcement of
thoughts will be based on the new dominant force. If that
force is positive, that's what your outlook will be.
Don't let the doubts wear you down. Doubting can bring
down all the positive thinking you've trained yourself to
do. The phrase, "we have nothing to fear but fear itself"
simply illustrates this point. It may be well within your
power to be a winner now, but self-doubt will crowd out the
winning attitude you need. In this battle, you are your
own worst enemy. Everything is within your grasp, only you
can prevent it from happening. "I can't do it" is a claim
that will inevitably come true if you allow it to dominate
the winning attitude of "I can -- and will -- do it!".
It's up to you. Are you a winner?
This new attitude will help you in everyday life. Things
that seemed impossible in the past will now seem within
your reach. Your personality will undergo a positive
change that will help you in whatever you do or become.
People react to positiveness. A cheerful, outgoing
attitude is almost contagious and people will remember you.
You'll be a winner in every respect.
This doesn't mean success will come easy!
But success will never arrive if you're not mentally ready
for the challenges being successful and being wealthy
present. It must be something you're prepared to undertake
and to keep at no matter how long it takes.
Remember: successful, winning attitudes of people have them
seeing themselves in various forms of winning poses long
before they actually get there. But these images give them
a "tangible" to strive for; a goal they believe is theirs
to have -- and hold. You, too must believe this. You,
too, must have your eye on the prize and believe that it's
only a matter of time before you collect it.
In this case, it's the jackpots given away by willing
advertisers. Close your eyes and see yourself shaking
hands with the executive of the company who's just handing
you a check for $1,000,000.00.
Hold this image in your mind. It's your new, positive goal
for the future.

THE SWEEPSTAKES GAME
One of your visions may be of Ed McMahon walking up your
steps, ringing the front door and presenting you with that
million dollar check. Great! Ed is a spokesperson for one
of the longer running sweepstakes contests in America.
But it is by no means the only one. Read your mail and
see. There are giveaways of all kinds, all the time! This
is simply corporate advertising at work.
In exchange for the chance to win something, the sponsors
are getting the opportunity to plug their product. If it's
a product you might use anyway, chances are you may buy it
from these giveaway folks. Because so many do, advertisers
can afford to give away the amounts of cash and merchandise
that they do. Everybody's a winner in the sweepstakes
game!
Sweepstakes are legal in every state today and they are
regulated by the Federal Trade Commission, who requires
that the sweepstakes sponsors print all those rules you see
in these contests. It's the legal fine print, but it
underscores the fact that these contests are legitimate.
If not, the companies run afoul of the FTC, a fate no
corporation or entity wishes to face.
Sweepstakes entries are everywhere from the mail to the
mall. Magazines carry offers. You can even find a
sweepstakes game in a supermarket check-out line. They're
everywhere!
The giveaway estimates are even more staggering. Experts
put the amount of cash and merchandise given away annually
at more than 200 million dollars! As long as there are
people willing to participate, there is no reason to
believe this number is going to reduce, just the opposite!
Like any advertising campaign, corporations work to "one-
up" the competition. This is good news for contest players
since it means even bigger and better prizes to come.
Corporations that know these campaigns are successful for
them are not going to abandon them in the future. If
anything, they will figure out a way to multiply this
success story and offer even more sweepstakes contests and
prizes for people to win. The sky may not be the limit!
More than 10 million prizes are awarded every year! that
gives you some pretty good odds at being among the winners
since many people don't bother to participate. There are
people who are very adept at playing the sweepstakes game
and this is now your goal: to learn how to organize a game
plan for winning!
There are tips for success in sweepstakes playing. To a
certain degree, playing these contests is an art form.
There are certain things you can do to raise your chances
of winning dramatically.
Consider some of these thoughts:
+ the best time to enter
+ what colors attract the most attention
+ how often to send in an entry form
+ how the drawing is done
All of this information and more is what you need to learn
and be successful at the sweepstakes game. You've already
seen yourself in the winner's circle. You know you are
going to win. Now it's time to do something about the end
result!
Look for sweepstakes entries in magazines, newspapers,
stores and in your mailbox. There are hundreds of chances
to win at the sweepstakes game. Collect every entry you
can lay your hands on!
Enter the contests that have a prize you really want. Even
if you don't like the prize, recognize that the prize has a
value. This means that you can always sell it at a reduced
rate and still come out way ahead. There are all kinds of
prizes from vacation getaways to jewelry to cars to homes
to stereos to motorcycles and, of course, cash. If you win
it and you don't want it, advertise it and sell it! If
there is a strong cash value to the prize, it's worth
entering!
Many sweepstakes are geared towards the fall with an end of
the year deadline for submitting your entry form. This is
because people are often looking to buy at this time of
year as the holidays approach. Remember, sweepstakes are
advertisements in disguise, so this is the time of year
when the companies haul out their big guns to promote their
products.
The holiday season is also the time people are busy and
likely won't take the time to prepare and send in their
entry form. Good! All the more reason for you to spend
your time sending in as many entries as you can to increase
your chances of winning. Send in a bunch at this time of
year. It's a decisive advantage!
The big prizes are most often up for grabs at year end
sweepstakes, so the increase in your number of entries is
well-timed to take advantage of these all-star giveaways.
Cars, vacations and the million dollar checks are most
common in the last quarter of the year.
Don't depend solely on your own ability to find all the
sweepstakes offers you can. Ask for some help. Get family
members, friends and work associates to accumulate these
contest entries for you. The more people that are looking
on your behalf, the greater the number of entries you'll
make. You may also find several sweepstakes offers that you
haven't -- and wouldn't -- have seen.
As you stockpile the entry forms, organize them into a
logical pattern. On a separate pad, write down a summary
of information about the sweepstakes entry, including:
+ name of the sweepstakes
+ name and address of the advertising sponsor
+ the specific prizes being given away
+ date of the drawing
+ date of sponsor notification of winning entries
+ number of entries you submit for this sweepstakes
+ amount of postage you've spent on this sweepstakes
+ date of each mailing of your entry forms
This will give you an easy checklist to refer to on any
given sweepstakes. You may want to also have cross-
checking records in the form of ledger sheets and monthly
calendars, so you can record expenses and dates again for
easy reference for those particulars.
For every sweepstakes you enter, you must read all of their
rules carefully. Only by following the given rules will
you be able to have a qualified entry. If you ignore the
rules, your entry will never be placed in the bin for
drawing. You will not know this, either. Advertising
sponsors aren't going to take the time to tell you they've
discarded your entry form. If you don't do it right,
that's not their problem.
So, be careful! Here are a few examples of the types of
rules that often appear in sweepstakes contests:
+ No purchase necessary. This is part of the FTC
regulations. You don't have to buy anything to submit a
correct entry form that may be drawn. You may not be able
to use the entry form attached to the sweepstakes offer,
but you have every right to follow the directions and
submit the necessary information on a separate piece of
paper or index card.
+ Postmarked by OR Received by rules. This is important to
note. Get your entry out in plenty of time to ensure that
it will qualify as a correct entry form and place you in
the drawing for the grand prize. Don't time it too
closely. Beat the dates by a comfortable margin.
+ Non-transferability. You must take the prize that you
win. You can't trade it for another prize.
+ One prize per household. This increases your chance to
win since contest rules forbid more than one winner from
the same family.
+ Age/Geographic limits. Some sweepstakes have age
limitations and/or regional boundaries. The contest may
only be available to people who live in the home state of
the advertiser, for example. Watch these limitations! If
you don't qualify, toss this entry form!
+ Multiple entries: You usually can enter as often as
you'd like but remember: you must submit all entries
separately! One entry to an envelope is the usual rule.
It will cost you more postage, but the more often you
enter, the better the chances of you having a winning
entry.
+ Envelope size: There may be a specification as to
envelope size. If there is, don't ignore it. Get down to
your office supply store and be sure you have the right
size envelope. Otherwise -- disqualification!
+ Penmanship: You must print legibly on the entry form or
the sponsor could throw it out. If they can't read it, you
won't win.
+ Inclusions: Quite often, there are attachments you must
include with your entry form to have a qualified entry.
Often, this is a sticker that must be affixed to the entry
form. It may also be a bar code, a label or some other
identifier, often bearing the product name. Advertisers
like to know you saw and read the name of the product line
being pushed. Don't miss the instructions on inclusions.
Otherwise, your entry form will be tossed.
+ Original form: Entry forms must be the originals. You
can't use photocopies of them. If it isn't the original,
it won't be placed in the drawing.
+ Distractions: Unless specifically instructed to do so,
do not use staples, tape or paper clips to attach any
inclusions or otherwise mark up your entry form. This is
likely to get the entry disqualified.
Yes, there are a lot of rules. But -- follow them exactly!
You'd be surprised at how many people that try to enter a
sweepstakes but are ruled ineligible simply because they
missed one rule. Don't let that happen to you. No matter
how silly the rule sounds, the sponsor has it in there for
a reason. Don't judge! Just follow the exact instructions
and you'll have a qualified entry.
There are several types of sweepstakes. The primary ones
are: random drawing, card game and second chance.
Random drawing sweepstakes accept sealed envelope entry
forms only and store them in large bins until drawing time.
An official sweepstakes judging agency often does the
honors of selecting the winning name. You might even
receive a letter in advance of the drawing identifying the
people who are charged with selecting the winning entries.
Some of these draws may be televised. Sponsors like that
exposure as well as the excitement of an official drawing.
If a computer is used to select the winning entries, the
high drama is often missing. There's nothing like a staged
event to attract a little more attention to a company's
product.
Card game sweepstakes are emerging in popularity. Here,
you follow the instructions on the card to have a chance to
win. You may have to scratch off a portion of the card to
reveal a prize or an entry or a number or some other
identifier that tells you what to do next.
The instant winner form of the card game tells you
immediately what you have or haven't won. Companies like
McDonald's do this to give away food, prizes and cash. Or
you may have seen a Pepsi bottle cap with a prize on the
inside. These are example of instant winnings.
Another form of card entry is the matching type. Here, you
get a card with a number or picture on it and have to match
it to the master number or picture which has a pre-
assigned prize. If your number or picture is identical,
you win the prize associated with that number.
Supermarkets do this frequently and you have to check in
the store to see the weekly winning number or picture
display.
Collection games are becoming more common in this card
format sweepstakes. In this game, you have to collect a
series of cards that solve a puzzle. It may take four,
five, six or more cards needed to solve the entire maze and
there's always one or two cards that are hard to obtain.
Speaking of puzzles, another card game form involves
decoding information or numbers to correctly put together a
winning card. Clues to the decoding are often available on
the back of the advertising sponsor's product(s).
The third primary sweepstakes game is referred to as a
second chance effort because it gives you the opportunity
to win prizes you might have lost out on in an earlier
game. There are many unclaimed prizes in sweepstakes and
this is the way of distributing them. You send in a
completed and usually sealed entry form (or dozens of them,
preferably) and there is a random drawing held to assess
winners. There are almost always fewer entrants to this
type of sweepstakes, thus increasing your chances of
winning. So, be on the lookout for this type of game.
There are other types of sweepstakes which, though less
popular, can earn you some substantial winnings. One of
these is the automatic entry sweepstakes. Here, you
complete a coupon which you use at a store to receive a
discount on a product. That coupon automatically becomes a
sweepstakes entry when the coupon is sent in by the store
to be redeemed. It's one way to get you to buy a product
and still hold a sweepstakes, but because the primary
intent is the coupon value, the sweepstakes is valid and an
extra bonus, actually, above and beyond the value of the
coupon.
There is also the early bird game where an advertiser wants
to know how a promotional kick-off is faring and gives an
early deadline after the campaign kickoff to mail back a
form to enter a sweepstakes. Watch the deadlines here!
Finally, the sweepstakes entry form may have a multiple
choice quiz, requiring you to answer the question in
addition to completing the entry form. Only those entries
identifying the right answer will be eligible for the
drawing. If you know the answer, enter as many times as
you can. If you are unsure, you may want to pass on the
contest since your entry form with an incorrect answer will
not be used. You could also send entries in with several
assigned to each possible answer. Then you know that at
least one set of entries will be correct and they will be
used for the drawing.
Even though you may find the same sweepstakes in different
places, don't take a chance that the rules are similar. To
be safe, read every one and check it against the
information you have to be sure.
It can take up to six months to notify you of your winning
entry, so don't lose hope. Usually the sweepstakes rules
spell out the length of time from drawing to notification.
Send in a steady stream of entry forms over the entire
length of the contest. You have better odds at winning
then if you simply mailed all of your entries at one time.
If you have a choice, use a colored envelope to submit your
entry. This may well increase your chance of winning. Only
do this if the sweepstakes rules don't require a certain
color.
Being organized is the key to sending multiple entry forms.
When you have the time, pre-address envelopes and complete
entry forms. It's O.K. to do them in advance. Just mail
them out in a systematic fashion as previously suggested.
Remember your zip code! Don't leave this out or your entry
won't make it.
Make sweepstakes entry a regular part of your day, like
exercising. Put aside an hour a day just to work on your
entries and mailings. The time you invest will pay off in
the long run. Note all your mailing and entry data in the
forms we've suggested for easy reference. You can also
write up a mailing schedule on a weekly basis to remind you
of what has to be mailed when.
Write to every advertising sponsor and request a "winner's
list". This way you can see if all the prizes were
awarded. It will also clue you into when a possible second
chance sweepstakes would occur.
People are notified every day of their winning entry in a
sweepstakes. You usually have to sign an affidavit first
and return it to claim your prize. It is important that
you keep the post office aware of your whereabouts. If you
move, leave a forwarding address. The sponsors aren't
going to the ends of the earth looking for you. Make
yourself easy to find.
The Federal Trade Commission does regulate the drawings to
ensure they are held fairly and competently. If you win,
you will be notified. Save this letter! It's your
evidence in case the prize doesn't follow within the
specified period of time. Keep a record of all your
expenses incurred in sending out your entry forms. Your
postage, envelopes, pens and some other office items will
be deductible IF you win a prize. Since you will be taxed
on the value of the prize, the expense deductions will help
reduce your tax liability.
The sweepstakes game is definitely one you can win if you
believe in yourself and spend the necessary time submitting
all the entries. Good luck!
THE CONTEST GAME
American contests are a 20th Century preoccupation.
Initially, they were featured by general magazines and
newspapers. From modest beginnings, contests now claim a
wide variety of styles with some noteworthy prizes to back
up correct solutions.
The difference between a contest and a sweepstakes is the
need for skill. A sweepstakes is merely an entry with only
the rare opportunity to answer a multiple choice question
in order to have a correct entry form. A contest requires
you to solve something -- a crossword puzzle, a maze, a
diagram, a photograph or to create something like an
advertising slogan or a poem or a song to promote a
specific product.
There are numerous contests sponsored throughout the
country. One of the most popular is a word game where
there are two possible correct answers and you simply have
to choose between them. There might be 20 of these answers
from week to week. If no one correctly identifies all 20
answers, the cash jackpot rolls over and more cash is
added. This can go on for weeks and the longer the game,
the more entries that are filed as some big money can come
into play. It's almost pot-luck, though, as it isn't a
matter of selecting a wrong answer since both answers
(given) are correct. You must pick the one the editors of
the puzzle settle on as the best answer. That makes it
tough, but challenging and fun, too. There are a lot of
people in town who look forward to playing that game each
week.
And for the newspaper that sponsors it, it means more sales
of the paper as people who might not ordinarily buy the
tabloid, do so to get the puzzle. Sales mean dollars and
thus the chance to give away prize money to increase
subscriptions. Increased circulation can mean more
advertising revenue. And the beat goes on!
Puzzles like these make contests fan favorites. One can
participate in hundreds of contests given the time. The
more you compete in, the better the chance to win one or
more prizes.
To get organized, simply make this an extension of your
sweepstakes work. Maybe an hour per day is devoted to
sweepstakes, another hour for contests. You'd use the same
supplies you accumulated for the sweepstakes and keep the
same type of records to ensure that you'll have proper
records to deduct the expenses should you win any prizes.
Divide your contests up into type. Crosswords will go in
one file, mazes in a second file, advertising jingles in a
third, and so forth. Place them in date order and
construct a list of the next two month's dates followed by
any contest answer that has to be mailed by then. Leave
yourself plenty of time so you won't miss any deadlines.
As with sweepstakes, follow the instructions. They likely
won't be as detailed as sweepstakes, but the guidelines
should still be followed to qualify your entry for a prize.
Above all, enjoy the contests! They can be more fun than
sweepstakes because there is a skill involved. They may be
more time-consuming then sweepstakes, too. After two or
three months, you'll have a better idea of how many
contests and sweepstakes you can keep up with on a regular
basis.
You will also get better at one type of contest or another.
If you find yourself adept at crosswords, but lousy at
coming up with advertising jingles, then prioritize your
contest work around the puzzles. Given a couple of
deadlines, you'll know to work on the puzzles first and the
jingles later. This way you have a better chance of
winning the prize offered.
As you do more and more of these contest games, you will
find yourself getting better and better at it and cutting
down the time it takes to complete the forms. Puzzles,
especially, have a number of clues that are used universally,
meaning you'll know a few answers each time simply because
you've seen them before.
You'll also come to recognize a style or a particular pattern
of a given company which could give you the key to the correct
contest answer. For example, if one company tends to have
contest answers that involve their own products, you will be
able to concentrate on a smaller number of possible answers
than the individuals who are infrequent players in the contest
game.
The more you play, the better your chances of winning. Not only
will your skills improve, but you will also be playing amongst
fewer participants than a sweepstakes. Contests that require
skill generally discourage many people from playing. The ones
that stay in it will be good, but there will be less entrants
among which prizes must be spread. This should give you some
extra incentive to hone your contest skills accordingly.
Good players who consistently return entries can win huge
dollar amounts!
Keep a pen and pencil handy at all times. You should even
put one next to your bed! There are times when a contest
answer may come to you in the middle of the night. If you
have something close by to write on, you ensure that the
answer will still be with you in the morning.
When you win, be sure to keep track of all the prizes. Cash
is relatively easy to record, but merchandise carries a
different price tag. You will need to assign the good a
value. The sponsor of the contest can help, but do a
comparison with other products on the market to be sure the
assigned value is fair since you will have to pay taxes on
it.
You should check with an accountant to be sure that you are
doing the correct job of reporting your prize totals less
any business expenses deductions.

SUMMARY
Are you ready? Wealth is out there for the taking and you
are just the person who can reel it in. It's time to stop
reading and take up the fight to earn these valuable
prizes.
Hopefully, you have been reinforcing your reading with the
positive thoughts of a winner. You will not be a winner
unless you believe it yourself first. This confidence and
winning attitude can help you through any trouble spots you
encounter.
Yes, just a few hours per week of concentration on
sweepstakes and contests can earn you a substantial amount
of money. Someone is out there right now winning the
prizes you deserve! It's time to do something about that!
What do you have to lose? Time and a few dollars in
postage and supplies? A small investment for such a
gigantic potential return.
Start looking for those entry forms today! Good luck!

Bookkeeping Techniques For "Morons"

Please don't think I am calling you a "moron" to hurt your feelings in any
way. I was a moron when I first started setting up my files. I hated
accounting in school and am the type that would much rather add 2+2 on a
calculator than in my head -- but you have to do it. You have to force
yourself to do it NOW -- right at the beginning! Many of a business has
collapsed simply because they lacked organization in their basic accounting
business practices. Don't be one of them!
As a small mail order business you don't have to really do much in the
beginning. Here is how to set up your files from ground zero:

1. Take out a hanging file folder and a label of any kind. (Hanging
folders and labels for them can be purchased at K-Mart, Wal-Mart and any
office supply store.)
2. Type or hand print "Receipts" on the label and place it on the hanging
folder.
3. Now, place 5 MANILA file folders inside the hanging file folder (which
you labeled "Receipts") and label each of the manila file folders with the
following headings:

a. Advertising
b. Postage
c. Office Supplies
d. Utilities and Rent for the Office
e. Miscellaneous

You now have one large hanging file folder with 5 separate manila file
folders inside it. Carefully place your hanging file folder in your metal
file cabinet or cardboard banker's box. (A banker's box can be purchased at
any office supply store also and normally cost around $4.)
Now, wasn't that easy? Some of you reading this will think that I am
attempting to insult your intelligence. This is NOT my intention. This
report is broken down in a simple, step-by-step way so everybody can
understand it -- regardless of their previous knowledge and experience.
Remember, some people have never worked in an office their entire life.
What seems simple and accepted to some of us, may be something another
person would never have known.
Okay, let's go back to where we were. You now have one master file
completed and we're ready to make another just like it. This time we'll
name the hanging file folder "Income" and label 3 manila folders inside it
with the following headings:

a. Completed and Shipped Orders
b. Inquiries and Correspondence
c. Open Orders Still Pending

See how easy? From now on, you simply make another folder as the need
arrives and you're files will always be easy to maintain. (Once you get
this concept down pat -- you can easily think about getting a computer. A
computer organizes its information in the SAME manner. Believe me -- this
same system works! You'll be amazed at how many mistakes it will help you
prevent.)
Yes -- bookkeeping is a very simple process. All you have to do is keep the
system going. For instance, every order that I process, I completely finish
before moving on to the next order. Example:

1. Mail is received and opened. As each piece is opened it is placed into
individual piles. Orders with pre-payment are placed in one pile,
information and daily correspondence in another, and so forth.
2. Each order that has been pre-paid for is processed first -- with each
one being processed individually to completion. (That means it is in an
envelope, a label typed out and the completed order is ready to be mailed
at the post office.)
3. During the process, the "date," "amount of check or payment" and
"product ordered" is recorded on the outside of the envelope -- making sure
the customer's full name, address and telephone number (if available) is on
the envelope too.
4. Just before closing up the office for the evening, the envelopes are
then keyed into the database on our computer (you can substitute a computer
for the hanging files in the beginning.) We record all the information that
was written on the envelopes during the processing of the order. (Don't
think you will remember "what" the order was. That thinking will open you
up to make human errors.)
As your business grows, your understanding and abilities will grow also. At
that time you can grow into a more sophisticated means of keeping the
books.
In the meantime -- keep good records. They are the lifeblood of any
business and can eventually make or break you. You'll thank yourself in the
long run.

How To Win Over Your Fears

If you really want to do something
you will always find a way.
But if you don't want to do it,
you will find execuses.
The easiest way to combat fear is by not using excuses.
Instead, you need to look for positive approaches to
accomplish your goal. If you want to start a business,
attend a meeting at the Better Business Bureau. Read some
national magazines like "Income Opportunities" or "Spare
Time." Start reading the business section of your
newspaper. Gather some ideas and do a little reading before
actually jumping into a business. Surely you can find some
spare time to read.
Also, begin associating yourself with people who are in
their own business already. If you're afraid to go out and
make new friends, attend local business-related seminars in
your community. Start watching television shows that are
related to business. You'll eventually find people to
associate with who know others and you'll be the part of a
new crowd - the motivating ones!
FEAR is always your enemy. Look at it this way: If you
never try, FEAR wins by 100%. However, if you do try, FEAR
only has a chance of winning by 50%. If you needed a place
to live and only had $10 to your name would you allow FEAR
to win and make you homeless? No, most of us would find a
job or borrow the money to have a roof over our heads! FEAR
is the root of failure, depression and lifelong problems.
Are you going to let FEAR ruin your life?
FEAR also will cause you to lose out on many other things
in life. If you FEAR the boss at work is going to fire you
_ it will naturally be on your mind day in and day out. It
will eventually wear you down and you will begin making
mistakes on the job. You will also get depressed
and build up resentments that may have never been there in
the first place.
Facing FEAR head on is the best way to combat it. If you
think the boss is going to fire you _ go up and ask him. It
takes guts, but isn't it better than putting yourself
through many months of agonizing torture? Are you full of
so much FEAR to even ask him because you think it will
trigger him to say "yes" when he might not have been
considering it at all? Believe me _ asking a boss "if" they
are thinking about firing you will put you in no different
position than you are now. In fact _ it will have the
opposite effect. The boss will more than likely respect you
for your candidness and ability to face FEAR head-on.
Is FEAR holding you back from a lot of things? Are you
afraid to confront people and tell them how you really
feel? Do you smile in their face and talk about them behind
their back? What's so hard about being truthful but using
tact? Doesn't it get rid of FEAR and solve many problems?
Complaining is also an act that emotionally drains you and
goes hand-in-hand with FEAR. In fact, FEAR is normally the
root of any complaint.
People don't want to admit their FEAR so they will complain
to release some tension. This is a crazy merry-go-round!
Instead of complaining, try to find ways to solve the
problem.

Part Time Profits With Your Own Rental Agency

Represent apartment, condo, business building and/or home owners.
Advertise, show, rent and manage properties and accounts for
absentee (or busy) owners for a percentage (usually, 10%) of the
rents.
This is the kind of business that can be started with a very
minimal investment and slowly built into a full fledged, well
paying operation. It is also one that is open to most any person
of legal age and normally involves very flexible hours.
Once the house/apartment, etc.,is rented, agents often have very
little to do except collect the rents once a month, up date the
records and send the owner their share. A good tenant may stay
for years and provide the rental agent with a sizable income. For
example, $50 per month for 30 minutes "work." With ten of these,
that's $500 a month for five hours, or $100 per hour! This sounds
great, but unfortunately it doesn't always work out quite as
ideal.
The main reason property owners use rental agents is to receive
more income with one than they would without one. If the owner
lives out of town, an agent is there to keep an eye on the
property, to represent a local authority to renters, place ads,
show property and the like.
Other reasons are having someone nearby in case of an emergency
and to see what repairs are actually needed and that are
efficiently made as necessary to protect their investment.
And, many people who own rental property either don't have the
time or are good at managing their property (some are reluctant
to collect rents or become emotional too often). As a result,
there are many openings for rental property managers.
The average rental agent works with or through a Real Estate
agency or broker. In some cases the management fees are extra
income for fledgling real estate agent and/or the broker, but
sometimes the broker works with an independent rental agency.
The broker is interested in potential listings from owners who
want to sell and renters interested in buying, buy may not want
the day to day responsibility of property management. Most real
estate agencies receive calls for rentals even if they do not
advertise them, so it is wise to work with them if for that
reason alone.
To determine the need ( therefor, opportunity) for rental agents
in your area, research the newspapers to see who is advertising
what. If the agent market does not appear to be saturated, check
with a couple of real estate agent brokers ( who do not advertise
rentals) on the possibility of cooperating. They refer rentals to
you; you recommended them to owners who want to sell and renters
who want to buy.
Small fees are sometimes also involved in these agreements
(incentives). TIP: Make sure reciprocate whenever a broker or
real estate agent sends you a customer. If you haven't done them
a favor lately, send them a bottle of something or take them to
lunch. Make it worth their while to help you. Once you decide to
start a rental agency, you will need to check on license
requirements in your area, and at least two contract forms. The
first is for an agreement between you and your property owner
client; the other is a renter or lease agreement with the
tenants.
If you work with a broker, they can provide you with sample forms
of both (real estate people have supplies of these types of
standard forms).You will probably want to have your printer or
copy service ( or desktop publisher) revise your forms, however,
to reflect your company name.
Later on, you will probably want to revise or add conditions in
both to better reflect your desires (they are your forms, so make
them read the way YOU want). When you revise these forms, have
legal council review them (review, not write -- there is a BIG
DIFFERENCE in cost), just to be safe.
Your contact with the owners should stipulate the desired rent
(or minimum) and any conditions the owner insists upon such as
minimum lease terms, deposits (additional tenants, kids or pets)
and the like.
Naturally, the more the owner leaves to your judgement, the
better for both him and you because it is impossible to foresee
every eventuality. The contract should also authorize you to
collect all rents and deposits, order and pay for maintenance out
of funds received, advertise and show the property, and take
necessary eviction actions.
It also should state your fee (for example: 10% of rents
collected, not income after expenses) and cover such things as
cleanup and yard maintenance between tenants.
Finally, the contract with the owner should make it clear what
happens to the deposits. Normally, the agent keeps them on
deposit and uses them to make up rent shortages and/or cleanup
and repair when the tenants leave. Any deposit funds that are not
utilized or refunded to the tenant are transferred to the owner
(where they are considered income).
The above method for handling rent money is certainly open to
discussion, but are illustrative of things that should be
prearranged in an agent/owner agreement.
Eventually, you will develop a solid set of procedures for these
and other eventualities and will simply inform the owners how you
operate. In the vast majority of cases, they will cooperate
because of their confidence in you and your reputation.
The bottom line in dealing with property owners is to keep them
informed. This does not mean detailing which faucet leaked last
month, but it does mean letting them know when you think the
tenant is getting ready to move out.
It means keeping them informed about the overall condition of
their property -- things than may affect their income or income
potential. As a rental agent for absentee owners, you are
expected to LOOK AT each property regularly (e.g., monthly) and
let them know of any possible problems. It would be nice (and
very much appreciated) to simply tell them the place is looking
good once in a while -- but it is IMPERATIVE to forewarn them of
possible bad news!
The second important contract is your contract with the tenants
-- a rental or lease agreement. again, you will probably start
with a standard form and just fill in your company name. But
later on, when you become more familiar with the business and
have experienced some problems that contract wording might
alleviate, you may want more revisions.
In some areas leases are more difficult to obtain, so you might
need both lease and rental forms. You may want special provisions
for varied deposits for more than one or two adults, young
children or pets that could damage the house or yard. Some agents
use a discount system, where the tenant receives a 5% to 10%
rebate for months the rent is paid on time and there are no
repairs. A tenant can fix a leaky faucet for 10, while the same
repair could cost the owner as much as $50 for a plumber's
service call. In this case, the discounted rent payment is
acceptable to the owner.
In this business, you need to keep an ad in the paper -- all the
papers that cover your area. the ad not only attracts people
looking for a place to rent, it also will catch the eye of
property owners looking for an agent.
Get business cards,have signs made with your company name on them
to display on properties for rent (much like those used by real
estate companies). Visit property owners where possible to
explain your services and call those who advertise their property
for rent -- especially when the address or phone number is from
out-of-town.
Always use letterhead stationery when writing to owners so they
can tell you are a "real business."
Perhaps the biggest potential problem area in this business is
renting to the wrong people! It is very difficult to tell who
will be good tenants and who will wreck the place or skip out (or
both). About the only defense against the latter is the security
deposit, references and/or eviction.
Although the majority of renters ( and property owners) are
honest people who just want to get by, there are those who can be
real headaches. If a renter is well versed in the law and
malicious, he can often occupy ( and often virtually destroy)
rented property for months without paying any rent at all!
Fortunately, there are few of these extreme case renters -- just
there are few really mean landlords. In most cases renters will
cooperate and have no desire to cause problems for anyone.
As a rental agent, you should be careful to check potential
renter references and get adequate deposits. It is much better to
avoid problems than to have to solve them. Also,it might be wise
to know a debt collector, credit bureau and inexpensive mover in
the area.
TIP: When dealing with renters, never appear to be condescending
-- always be "strictly business." If the renter gets the idea
that you are lax or don't really care if the rent is paid on
time, it will probably not ever be paid on time! The time to
impress them with the requirements is before they move in -- let
them know about late payments and what it will cost if they lose
the key or break a window. Also do let them know what to do when
the sink stops up -- and be prepared to take prompt remedial
action.
BUSINESS SOURCES
NATIONAL COLLEGE OF APPRAISAL, 2245 Perimeter Park, Atlanta, GA
30341. Offers a correspondence course in property management and
real estate appraisal. Fee info.
DOVER PUBLICATIONS, INC., 31 East 2nd St.,Mineola, NY 11051.
Discount books, clip art, stencils, etc.
QUILL CORPORATION, 100 Schelter Rd., Lincolnshire, Il 60917-4700,
312/634-4800. Office supplies.
IVEY PRINTING, Box 761, Meridan, TX 76665. Letterhead: 400 sheets
plus 200 envelopes - $18.
SWEDCO, Box 29, Mooresville, NC 28115. 3 line rubber stamps - $3;
business cards - $13 per thousand.
ZPS, Box 581, Libertyville, IL 60048-25556. Business cards
(raised print - $11.50 per K) and letterhead stationery. Will
print your copy ready logo or design, even whole card.
WALTER DRAKE & Sons, Inc.,4119 Drake Bldg.,Colorado Springs, CO
80940. Short run business cards, stationery, etc. Good quality
but little choice of style or color. Can be difficult to deal
with (they are a "short-run" mail order house).
USA PRINTING, 160 Washington SE, Ste 30, Albuquerque, NM 87108.
Low-cost mail order printer. Write for price list.

How To Develop A Worldwide Distributor Network

When you select a product, your choice should be based upon your
knowledge of how and to whom you're going to sell. You may have
the greatest bargain in the world, but it will be of no value to
you if you don't know who's going to buy it, or how you are going
to get the word out about it.
The first rule of achievement of a fortune is to produce or buy
your product for pennies and sell for dollars. So after
preliminary market research to determine who'll buy your product,
the next question to answer is: How munch will the majority of
this market be willing to pay for your product?
For the sake of our discussion, let's say that you've written a
"How TO" manual on how to make $100,000 a year compiling and
selling mailing lists. You check with a number of printers and
get a production cost of $1.50 per book in lots of 1,000. You
figure that with sharp advertising, you can "sell a million" of
these books at $10 per copy, but that advertising will cost you
$1.50 per book. Thus far, the basic cost of your book is $3 per
copy.
Even though you will probably be the one selling most of your
books, you must realize that it will take you an awfully long
time to move out a million copies of this book. It will keep you
busy 25 hours a day, 8 days a week to do it all by yourself. So
the thing to do is recruit as many other people as you can to
help do the selling. This means setting up a dealer distributor
network.
To do this, you must make it worthwhile for other people to sell
your product. You offer a percentage of the sales price to each
book they sell for you. Generally, this is about 50% for each
single copy sold; 60% when purchased in quantity lots of 25 to 99
copies; and 75% when purchased in lots of 100 copies or more. The
important thing is to shave your profits to a minimum when you
have other people doing the work for you.
Let's use, the, our example of a $10 book that costs you $1.50 to
produce in lots of 1,000. For people who buy from you in lots of
100 copies, you could cut your profit to $1 per book, sell it to
them for $2.50 per book, and let them do all the advertising, as
well as the selling. Don't offer more than 50% on single copy
dropship sales, because you'll have to furnish this type of
dealer with selling materials, and continue to do most of the
advertising yourself.
Setting up your distributor program will require advertising and
a sales kit for the sellers. Thus, you should make up a series of
"Dealers Wanted" ads and place them in as many different
publications as you can.
The national "opportunity" magazines are the best place to place
your advertising for dealers. Remember, the ad should be a call
for dealers, distributors and independent extra income seekers.
Do not try to sell your product in this ad. Use it only to enlist
or recruit people to sell for you. Remember too, the more you run
your dealers wanted ad, and the more different publications you
run it in, the more people you'll get to sell your product for
you. The easiest way to go is with "Dealers Wanted"
advertisements in as many worldwide publications as possible.
You'll lose your shirt attempting to recruit sales people via
direct mail, and you'll never make any headway with just a
"Dealers Wanted insert" in each book you sell. If you want sales
people, you must advertise for them.
To actually get these interested opportunity seekers to sell your
product for you, you'll need a dynamic sales letter and seller's
kit to send out in response to the replies to your advertising.
This kind of sales letter is usually four pages in length,
printed on 11 by 17 inch paper, to sell the prospect on the idea
of selling for you, use the amount of space and paper that's
necessary.
If you've written sales letter properly, that's all there is to
it. Some people charge an "up-front" dealer's registration fee.
We don't recommend this, for a number of reasons--mainly because
it immediately eliminates a great many people who might want to
least try to sell the product for you, but are not willing to
"pay" to sell for you.
Some sellers charge $1 to $5 for details and complete dealership
set-up to offset the cost of the initial seller's kit and
postage. This is what we recommend at the start. If you offer
your program for nothing, you'll get as many responses from
curiosity seekers and opportunity collectors as from bona fide
prospects.
If you charge for the dealership set-up, you should include a
sample of your product. For the more elaborate sales kits and
expensive products, most people ask for deposit, which is
refunded after a certain number of sales are made by the dealer.
Any charges more than $5 should not be mentioned in your "Dealers
Wanted" advertisements, but held over and fully explained in your
sales.
This is how you set up a dealer/distributor network: Get other
people to sell your product for you! You can, and should be
prepared from the start, before you place your first dealers
wanted ad, and proceed only as you can afford the advertising
costs from the profits of sales of your product.
It's simple, and it's easy, and, it can make your rich! You had
to have real interest to have ordered this report. We hope that
it has motivated you with the entrepreneurial spirit, and that
you act on it!

How To Write "General" Articles

Let the readers know what is in store for them by the " blaze" in
your first paragraphs of an article. There are two kinds of
articles; those which cover things in general and can be
published at most any time, and current events. The best place to
start with these kind of articles is the local newspaper with a
goal of syndication to many other media.
In order dor acceptance by the editor there must be a local twist
of personal interest to the readers. The ununusual and odd things
abot people and their vocation and gives the reader a departure
from the daily drudgery are the best and most saleable articles
to write about. This includes adventure,mystery, murder, money,
accidents, discoveries, economy, history, illness, jail,
jealousy, obsessions, quacks, struggles, taxes, etc.
You must attract attention from the first words when writing
feature stories for a newspaper type publication, where as a
novel or short story for a magazine builds to a climax and
generally clears up all the loose ends at completion
For a magazine article to sell to the publisher "action" in the
first and last part is a must, while the body copy is devoted to
narrative or explanations with a number of vital incidents to
keep the action alive. Keep the writing "flowing" in such a
manner the reader will anxiously read ahead to see what happens
next.
When it is possible to do so without distorting the truth, add
some fiction to your life stories to keep them interesting and
alive! Submit 8x 10 glossy print photos if possible as often the
picture will be the difference between acceptance and rejection.
It will pay you to get a good camera so you can snap pictures to
go along with the articles.
When submitting your copy, put your name, address and phone
number at the upper left cover of the first page and total number
of words containeed in the article on the upper right side. If
you are submitting an article to the newspaper a title will not
be necessary as the editor will usually determine after reviewing
the article.
Leave plently of room at the top of the pages, use double spacing
and wide margins so there is plenty of space for editing. Number
the pages at the top. preferable on the right hand side. Type
only on the front side of each page. Enclose a Stamped, self
addressed return envelope. Lay it out so your name always appears
with the article so that you will gain recognition as a writer.
There are millions of things to write about so you should nver be
without ideas for your articles. To get the ideas all you need to
do is go through the dictionary and write about anything and
everything that comes to mind, based on the more practical words.

How To Write Anything and Get PAID For It

A Beginner’s Guide to Freelance Writing
From Your Home!

OVERVIEW

Have you ever heard the expression, "everyone has a book in
them that's trying to get out?" What does this really
mean? Not everyone writes books, do they?
No, not many attempt the long, difficult process of writing
a book-length manuscript. But a growing number of
individuals are being paid for their writing -- and they've
never attempted to write a book!
Why? Think about it! When you're driving to work in the
morning, listening to the radio, what do you hear? People
talking, right? It may surprise you that very little of
that talk is spontaneous. The radio people work from
written material, which means ...? Yes, someone has to
WRITE the information down to be read over the airwaves.
Here's another example. Your mother's birthday is coming
up. What do you do? You buy a card. Did you ever wonder
who wrote the cards you look through when you're search-ing
for the right message? Well, it's not a big company where
people sit around all day writing cards. The writers of
greeting cards could live next door to you since most of
the material is submitted on a freelance basis.
How about your mail? Do you have days when you receive an
endless amount of junk mail? Letter after letter of come-
ons trying to get you to respond are not always thrown out.
Some people read them and do inquire about the product or
service mentioned. More importantly, those letters and
flyers are WRITTEN ... by someone!
You're getting the idea -- that writing is a common part of
everyday business life. From the brochures telling you
about savings accounts down at your local bank to the
billboard you drive by every morning on the way to work to
the bumper stickers you read on the back of the cars in
front of you ... all of this is written by somebody. Why
couldn't it be you?
Writing is an essential part of everyday life. There are
scores of opportunities waiting out there for anyone
interested in making some money through the written word.
It's not just Stephen King and Danielle Steele. Many of
today's successful freelance writers are completely unknown
simply because their name doesn't appear on their work.
Yet you see it every day from television commercials to
newspaper advertising.
Don't have any experience? Nonsense! Everybody writes,
from the notes you send with your holiday cards to lists
you make before grocery shopping. You probably don't
realize how much you write in a given week. In so doing,
you are likely adjusting your writing depending on the
subject or audience. When you send a note to school with
your child, you're writing in a certain style that's likely
different than a note you'd send to a relative.
This is exactly what writers do ... they alter their
writing content based on their subject or audience. So who
says you can't write for a living?
There's no end to the kind of writing you can do. However,
we do have a few suggestions for you to get started
thinking about a career, part-time or full, in the writing
field. As you review these pages, some idea may jump off
the page as something you could do. Great! More
importantly, don't think because you're never had a writing
lesson that you can't do it. All it takes is practice,
practice, practice and a determined desire to get it right.
If you're got the drive, writing may well be your career.

RESUME WRITING -- FOR OTHERS!
Nearly everyone, at one time or another, has written a
resume in preparations for a job search. So why not start
there? How many times have you done your own resume? If
you've written it at least once, think of all the other
people who have sat down to attempt it.
What an endless list of possible clients! Not matter how
large or small the town in which you live, hundreds and
even thousands of people are in need of resumes. People
change jobs a lot today, through their own wishes or due to
circumstances beyond their control like a downsize, merger,
buy-out or similar business adjustment. Besides, people
don't often keep their resumes up to date.
So, we've established the need -- resumes for people. Now,
can you write them?
Why not? If you haven't done your own lately, do it now!
Practice on yourself. There are a number of books that
offer help in formatting a "Modern" resume that you can
check out at your local library or bookstore. There are
employment resumes which lists your experience by positions
you've held. There are also functional resumes which lists
your qualifications by skill, with your employment history
listed at the end but of lesser significance to the overall
message you're trying to send, which is "hire me!"
The business world is increasingly competitive in the
number of positions available as modern technology has
eliminated some positions while creating a need for others.
The key today is specialization and a well-written resume
can help you "stand out" in a potential employer's eyes.
Since many individuals are either unaware of a résumé’s
importance or lack the con-fidence in their ability to
write a competitive resume, a resume writing service can
address both needs. Proper advertising of the service can
educate people as to the résumé’s importance, while
advertising alone may well generate more calls than you can
handle from people who know a good resume is crucial and
want some "expert" help in constructing their
"masterpiece".
Employers use resumes today to narrow down the list of
people they want for an interview. Specialization has
employers looking for particular talents, but often a
memorable resume can help get an interview even if all of
their "requirements" for the job aren't present.
You don’t need much to get a resume service off the ground.
First, you should study the various books on how to write a
good resume. Practice a few formats and have samples ready
for potential customers to review.
Second, you will need a computer with a word-processing
program or even just a good memory typewriter. If you have
a computer and can afford a laser printer, all the better.
But remember, you're not in the printing business, you are
simply creating the resume for your client.
Finally, this is an easy business to operate out of your
home. If you have an area sufficient to put a computer or
typewriter, you can start. Pick up a file cabinet, or the
smaller, plastic file boxes to store client files. Your
client's need for a resume probably won't end one effort.
Another job search is likely to occur down the road and the
client will probably come back to you for an update,
especially if they were successful getting a job the first
time around. Keeping a client's past resume on file can
assist you for further work later.
As you research your resume writing, make a list of verbs
that are common for resume writing, such as:
- administered - managed
- analyzed - operated
- completed - organized
- coordinated - prepared
- created - started
- designed - supervised
- developed - trained
- evaluated - wrote
These lists will assist you in writing your resumes very
quickly without constantly referring to a thesaurus. Time
is of the essence to a freelance writer; there are
shortcuts to producing quality work without spending hours
and hours on a given piece.
You're ready to start, now you must attract clients. Put
together a business card and a flyer and start tacking them
up on every community bulletin board in town. Send them to
large company personnel departments who may refer employees
who are being laid off. Advertise in the classified of
your local newspaper and in the smaller, often free
publications that are circulated around town like the
"Pennysaver". Tell friends and family members and give
them your card/flyer. They can spread the word among
friends -- someone's bound to need help.
What should you charge? A simple one-page resume could be
priced as low as $25. The more complicated the resume, the
more you charge. Much depends on the amount of work you
have to do. Keep track of the time it takes you to
complete a resume -- the more work, the longer hours, the
higher your price.

WORKING WITH LOCAL BUSINESSES
Now that you understand the idea of the versatility of
freelance writing, let's turn our attention to
organizations you will come in contact with through your
resume services business.
As individuals come to you with resumes, make a list of all
the local company names you write on the resumes. This is
your next prospecting list.
Companies, particularly small ones, have a great need for
writers. Think about it! Every day, a business is
corresponding -- with a customer, a potential customer or a
supplier. That correspondence often takes the written
form.
Well-written correspondence can make the difference between
getting a job, landing a customer, increased growth in the
business. Writing’s importance can never be over-looked.
Yet the majority of people, even business people whose
prosperity de------pends on customers, place little
emphasis on good writing and spend very little time at it.
Your opportunities here are many. Businesses write
letters, create brochures, advertise their services, send
out direct mail to potential customers; in short, they
WRITE!
You'll have to alter your Resume Services business card or,
better yet, create a new business card to advertise your
"all-purpose" writing services. Prepare samples of
different type of writing you can do. Instead of throwing
out that junk mail, save those letters and practice
perfecting their idea -- to get a potential customer to
respond to what's in the letter. Have a family member of a
friend bring home samples of correspondence from their
places of work. Read them and practice writing business
letters. Go to the library and check the reference works
on writing good letters. Read the newspapers and magazines
for sample advertising copy. Take a product you like and
write an advertisement for it. Practice! Practice!
Practice!
Correspondence: Your best clients here are small
businesses, sole proprietors or partnerships who may not
have the time to spend on their correspondence. Contract
with them to do their written work. You can probably
charge $25-100 for a letter. Businesses may have form
letters they use, and you can redesign them for the better.
The quality of correspondence is often an indicator, to a
client or a potential client, of the company's
professionalism. You can help businesses increase their
sales simply by improving their correspondence.
Brochures: Most businesses try to sell their services
through the use of a brochure. Brochure writing and design
is not something that takes ages to perfect.
The most important consideration is identifying the purpose
of the brochure. Is it to sell a client on the company
itself, or a specific product or service? Once the subject
is identified, then you can pinpoint the key features of
the specific idea that should be emphasized.
Keeping brochures simple is important. Writing everything
there is to know about a com-pany, product or service may
seem great, but it is usually ineffective because it's too
much for a casual reader to take in. Simplicity, on the
other hand, can trigger a potential client's interest and
have them seeking out the company to ascertain more about
the product or service identified within the brochure.
Once they call, the company has a better chance of
transforming that curiosity into a new customer.
As you begin to do writing, you will work with other
professionals in the field such as graphic artists. These
are individuals whose artwork can help create a terrific
bro--chure. But, for small businesses, it is often
convenient to find the copywriter or graphic artist in one
person. For that reason, the use of a computer has great
potential rewards. There is a wide variety of "desk-top
publishing" software that can be used for both writing and
graphic design. There are specific programs that design a
brochure.
Being able to offer the whole package will be attractive to
the business. Brochure writing can bring you a nice
paycheck per piece, as high as $500-1000 for some elaborate
pieces.
As a writer, your object is to put the message within the
brochure across effectively. Remember -- keep it simple.
The easier to read and comprehend, the higher the likely
response to the piece.
Advertising: The art of advertising is only slightly
different from the brochure. In a brochure, you have more
time and space to put your message across. With
advertising, only a few words. Advertisements must stop
the reader and thus need a "grabber" headline. You must
always remember the purpose of the advertisement. It's not
to SELL anyone, but to attract enough INTEREST to get the
person to call for more information. Then the real selling
can start!
There are words that are consistently effective in pulling
in an audience and initiating a response. Here’s a short-
list:
- amazing - profitable
- easy - secret
- free - simple
- now - privileged
- special offer - win
- incredible - don't wait
- make money - startling
Businesses need to attract clients. Advertising can do
that if done well. This is where you come in. Read
advertisements! Which ones do you respond best to? Try
this: cut out a few of the advertisements you like best
and show them to several friends. Record their level of
interest and rank the results. You'll probably see a
pattern where one or two of the advertisements emerge at
the top of everyone's list. Study those to see why. Very
likely, you'll see that the use of a few key words and the
message they imply will prompt people to respond positively
to those ads.
Direct Mail: Many businesses do direct mail as a method of
acquiring new customers. These works must be written well
to achieve the type of response that will make the effort
worthwhile financially since postage and printing costs
make it an expensive method of advertising .
But it works! Well-written direct mail can bring in
hundreds and thousands of new customers . Your writing
efforts are not merely a cost in constructing a direct mail
letter; in fact you can help a company earn substantially
more as a result of a successful direct mail cam-paign.
Effective direct mail creates an image in a client's mind.
That vision is primarily one in which the person's life
will be enhanced by the purchase of the product or service
being advertised. This is your goal -- to help the
potential customer see how much better things will be
because of what you are "advertising" in the letter.
Here are ways to make a direct mail letter effective.
-The opening of the letter should be treated with the same
reverence as a headline. You have to grab the reader's
attention quickly and make them want to keep on reading.
It mat be the outside of the direct mail envelope that
starts the process. If it's good enough, the person tears
open the envelope and begins reading. Then the headline
/first paragraph of the letter must create the same
effect -- to keep the person reading.
-There must be reasons to keep reading, usually in the
form of some benefits. Because the person opened the
envelope, there is a free offer. Then, when reading the
first paragraph, more benefits jump out -- the value of the
service or product, perhaps. Put in a good "benefit" with
each paragraph -- and keep the paragraphs short!
- Don’t offer benefits that aren’t believable. Don’t make
promises you can’t keep. The idea is not to make people
skeptical, but to see the tangible benefits you offer are
valid. To this end, be specific. General terms usually
provoke disbelief, while actual specifics are shown to have
more honest-sounding appeal.
- Understand the product or service yourself. Would you
buy it? If so, why? If you understand why you’d buy it,
you can set about convincing people using the same
thoughts.
- Use third party affirmations, if available. If it’s only
your copy, it won’t leave as good an impression as the
insertion of a few "outside" quotes from others, testifying
to the effectiveness of the product or service.
- Simplicity sells! Short sentences. Short paragraphs.
Easy words. You’re not out to win the Pulitzer Prize. You
only want individuals to respond to your letter. They will
if they understand the benefits of doing so. Keep it
simple!
- Be explicit with your instructions. The letter must not
only detail the great benefits, but tell the person exactly
what they must do to obtain them. Be specific and make it
easy to respond -- including a postage-paid card or a toll-
free number are usually great methods.
- Freebies earn responses. Giving something away usually
helps the response dramatically.
- Convince the reader that the product or service being
advertised is backed up by a strong company that guarantees
the results and benefits detailed in the letter. Readers
must be convinced of the authenticity and the ability to
back up the strong comments within the letter.
Letters can be 2 to 4 pages in length or even longer and
you can probably charge $50-100 per page to write the copy.
This is a small investment for a business in exchange
for the sales growth direct mail can achieve.
In summary, small local businesses are a great source of
writing work for you in a variety of forms.

THE "READER’S DIGEST ANGLE"
Successful writers usually begin by writing about
themselves or events which have happened to them. The
familiarity about the material makes it easier to write and
there is an air of authenticity about the writing for
obvious reasons. It is these life experiences which
even the beginning writer can fashion into small works that
can be published.
Anyone that has children has plenty of humorous stories to
relate. As television personality Art Linkletter used to
point out, "Kids say the dandiest things." If you have a
funny story like that, try writing it down. Or if a friend
tells you a tale in a similar vein, record it and read it
back to them. Practice writing these short pieces.
Short anecdotal type writing must relate the story quickly.
Short means short! Work at cutting out all the excessive
words you can. Trim the piece to its "bare bones," yet
don’t lose the humor in it. It’s almost like writing good
comedy bits for stand-up comedians. Their material is
never overly long. Henny Youngman and Rodney Dangerfield
talk in rapid-fire delivery, a joke to every sentence.
This is the kind of writing you would ideally do since
there are plenty of paying outlets for these funny works.
The best known "is Reader’s Digest", who has an array of
popular columns like "Life in these United States", "Humor
in Uniform" and "Campus Comedy", among others that pay $400
for each anecdote of less than 300 words (1 page, double-
spaced is about 250 words). That’s good pay, but you
should realize that "Reader’s Digest" receives thousands of
submissions each month. If your anecdote is one they think
is publishable, it will probably go on a waiting list. But
this is one outlet.
For other outlets, check the book, "Writer’s Market" for
the current year. They list all the outlets for short,
funny pieces. You might also try the magazine, "Writer’s
Digest", which has a list of specialty publishers each
month. Contact the magazine to see which issue lists the
short pieces such as these. Very often, they publish
articles about how to get the short works published.
To help trigger thoughts about stories you can relate, try
compiling a list of phrases which can help you recall a
story or two that could be publishable. Showing the list
to friends can also help them remember a story that you
could use. Here’s a few phrases to get you started:
- repairs - skiing trip
- job hunting - fishing trip
- mail delivery - sports activities
- holiday gifts - military service
- car pooling - local tavern
- doctor’s appointment - grocery shopping
- dentist’s appointment - shopping (general)
- fast food - in-laws
- kitchen cooking - neighbors
- substitute teaching - scouts (girl, boy, cub)
Short anecdotes can be the basis for a couple of paragraphs
that fit into a "Reader’s Digest", or the basis for a
longer article that other magazines (usually family-
oriented) may have some interest in. It is the easiest
method for beginning writers to start acquiring good
writing habits by actually writing over and over again.
It’s easy because the material is familiar. You’re not
laboring over research to achieve a proper article.
Keep in mind the supreme rule of successful writing: keep
it simple! Simple sells, especially with short, humorous
pieces like these.

KEEPING IT SHORT AND SIMPLE
As long as we’re on the subject of simplicity, there are
other types of writing that lend themselves to the short
and simple principle. Items such as bumper stickers, radio
spots and greeting cards are all outlets for simple, short
phrases or paragraphs that can put across a message--
preferably a humorous one--very quickly.
Did you see the movie "Forrest Gump"? In this film, the
movie’s hero answers a reporter’s question with a bumper-
sticker-like phrase. The reporter stopped short, as it
dawned on him what a great phrase for a bumper sticker he
had just heard. The next scene in the movie is a car
traveling down a highway sporting the phrase on a bumper
sticker.
That’s how it happens. There are numerous bumper sticker
opportunities. Busi-nesses, associations, charities and
other organization use the bumper sticker to deliver a
memorable phrase to the general public. What a simple,
great, easy way to advertise!
If you are familiar with any local group, you may have an
idea for a bumper sticker advertisement for them. Try
playing with catch phrases in your head. If one occurs to
you that you like, try it out on your family first and then
your friends and co-workers to see their reaction. If it’s
overwhelmingly positive, approach the organization with
your idea. They’d pay for advertising, so why not for
bumper sticker ideas?
Some slogans are just funny and don’t necessarily apply to
any type of advertising. Try these phrases out on some
people and see if they like it. Again, if the response is
heavy on the positive side, you may have an idea you can
sell yourself. Bumper stickers aren’t that expensive to
print and if you sell 50 or so, you’ll likely make back
your investment and start to make a profit.
Be sure it is a marketable slogan, though. A beach theme
would do well in a community by the sea. A slogan about
the forest would play well in the northwest. The heart-
land may buy bumper sticker themes about farms. Pet themes
have universal appeal.
Use your imagination! Be creative! That’s what this type
of writing is all about! The whole trick to it is to think
of the phrase, not write a lengthy piece. If you’ve
written advertising or read our suggestions for good
copywriting earlier in this text, remember the key to
successful advertising was the headline. A bumper sticker
is nothing more than a good, snappy headline.
Successful bumper stickers can lead you to using a great
slogan on coffee mugs, hats, T-shirts, banners and similar
low-cost, easy to sell material. They make great handouts
for business sales meetings and contests. A little
creativity can go a long way.
In addition to bumper stickers, there are similar chances
to write short, catchy phrases, sentences and short
anecdotes for the radio.
You’re probably familiar with your local radio stations.
You’ve heard many of the disc jockeys, usually the morning
drive-time ones, do their usually zany bits to attract a
listening audience. Since ratings drive the advertising
which makes the station pro-fitable, the better the disc
jockey’s material, the greater the potential for higher
ratings.
These disc jockeys quite often think of their own material,
but are also willing to look at bits written for them.
More importantly, the radio stations are often willing to
buy comedic pieces for their radio personalities.
The best approach is to familiarize yourself with a radio
disc jockey’s particular style and work with it to create
your comedy. There may be particular themes or issues a
particular disc jockey likes to relate and you can build
your material on it. Don’t take the disc jockey out of his
or her regular character, simply blend your material in
with theirs.
You may be able to create a character for the disc jockey
to play off of during comedic exchanges between music
plays. There was a radio personality that we remember that
had an alter ego, complete with a different voice, called
"Mr. Friendly". Mr. Friendly was anything but and the
radio disc jockey would tape this character’s sen-tences
and phrases ahead of time and play them in response to
questions or comments he personally made during his show.
The results sounded like an actual conversation exchange
and were often hilarious as a result. This is the type of
creation that could earn you a sizable amount of money if
it works well with the radio disc jockey.
So, the next time you’re listening to the radio, think
about the type of things you’d say if you were on the radio
and then blend it in with the disc jockey’s style. You may
be sur-prised at the reception you’d receive if you wrote a
few pieces for them to use on the radio.
Disc jockeys are always on the lookout for good material to
use on their shows. It’s not unlike all the great
comedians you’ve seen that have writers supply them with
their lines. What these individuals are best at is
delivering the lines, but very often someone else has
written it for them. Why not you?
Another short writing option for you is the greeting card
market. Did you know that nearly 50% of the first class
mail market consist of greeting cards? Cards are not
limited to birthdays and holidays any more. You name the
event, there is a card for the occasion.
Three companies dominate the card market today, according
to "Writer’s Market". These companies are Hallmark,
American Greetings and Gibson Greetings. They are your
primary markets, although you may well find it easier to
break in to one of the smaller card companies listed in
publications like "Writer’s Market" and magazines like "The
Writer" and "Writer’s Digest" which are available at the
newsstand or your local library.
Women are the traditional card buyers by an overwhelming
number. Visit a few card racks yourself to see the
different styles under the various company names. This way
you can find which style you feel most comfortable in
pursuing and can direct your output at the proper
distributor.
Card companies are always on the lookout for promising new
material. Again, these are short pieces which require
quick, snappy thoughts that tell the message clearly and
rapidly. It’s the same style as headline, bumper sticker,
anecdotal type writing and if you’re doing those
successfully, greeting cards may be a good choice for you.
Each editor of a card company may prefer to see your
submissions in a particular type of format so once you’ve
identified the companies you believe you can write for, end
in a request for their writing and submission guidelines
along with a self-addressed, stamped envelope for
their convenience. In so doing, you’ll save yourself the
trouble of submitting material outside of their usual
format which they’ll discard.
Some like individual card ideas submitted separately while
other prefer a list of ideas at one time. Typical
categories of cards are:
-humorous, either by written word or visual gag. These are
exceedingly popular and ones that are difficult to write
and therefore in demand constantly.
-traditional, which is usually the sentimental type of
verse constructed message. These are generally the longest
pieces of writing, often poetic type verses.
-contemporary, which is also humorous, dominated mostly by
one-liners about modern society while also conveying the
specific message - birthday, anniversary, holi-day, etc.
-personal, which most often is a blank card inside for the
buyer to writer their own message. The focus of your work
is to come up with an appropriate picture or phrase (or
both) on the front of the card.
Here are various reasons cards are sent, to help set your
thoughts towards particular ideas that are easy for you to
express:
Holidays:
- New Year’s Day - Father’s Day
- Valentine’s Day - 4th of July
- St. Patrick’s Day - Halloween
- Passover - Thanksgiving
- Easter - Hanukkah
- Mother’s Day - Christmas
Special Occasions:
- Birthday - Anniversary
- Belated Birthday - Graduation
- Get Well - First Communion
- New Baby - Confirmation
- Congratulations - Bar Mitzvah
- New Job - Engagement
- Vacation/Trip - Retirement
- Sympathy - Thank You
General:
- Friendship - Good-Bye
- Missing YOU - Haven’t Heard From You
- Thinking of You - Sorry I Haven’t Written
Don’t forget that many of these categories have sub-
categories with variations like "mother", "father",
"niece", "nephew", "son-in-law", and so forth. Cards can
also be from "the two of us", "your brother" and other
people. There are even card for single parents.
There are different types of card styles, too, like "pop-
ups", children’s cards and bawdy humor for adults only.
Don’t limit yourself. Experiment with all types of writing
styles and themes. You’ll eventually establish a comfort
level and a knack for a par-ticular category.
Bumper stickers, radio comedy bits and greeting cards.
Think short and you may well be on your way to a successful
freelance writing career.
FROM FAMILY LIFE TO CHILDREN’S STORIES
Earlier in this text, we suggested that your conversations
with your children or younger relatives might make good
short anecdotal tales for submission to outlets such as
"Reader’s Digest". There are many more children’s
magazines that are possibilities for this type of writing.
Children’s stories are not only the humorous recollection,
but can be both fictional and non-fiction articles that may
be easy to write because they are, again, for your PER-
SONAL EXPERIENCE! If you are a teacher, you probably have
an endless source of material to put down on paper.
You can write about children or you can write to children
for them to read. It all depends on your subject matter
and your angle. If, for example, you’ve come with a good
method of getting your child to clean his or her room, this
might make a good short article for a magazine like
"Growing Parent" or "Christian Parenting Today".
You may have a story about your child’s first date, which
you can turn into an article about teens and dating that
kids themselves might like to read in a magazine like
"Seventeen" or "Teen". Parents, too, might enjoy it, so
you can try submitting it to both types of publications.
If you’re writing towards a teen audience, you’ll have to
keep the story on a written level that your young readers
can comprehend. There are easy ways to do this, by using
no more than three syllable words and writing in short,
sharp sentences and brief paragraphs. Simply reviewing
spelling books for various age levels will help you develop
a vocabulary list that will be useful when directing your
piece at a specific audience/age-group level.
Writing for children should be done in a style that
empathizes with them, as if it were written by someone
their age. Don’t write like a parent! If you’re trying to
get a message across, do it in a way another child might
tell it.
Parent magazines are quite different and here you can write
for an adult audience, although the simple, spare style
will always work for you (and, quite often, the editor) as
it is easy to read. Assume, as you would with children,
that the parent needs even the most basic explanation. A
common mistake writers make is to assume that a reader
under-stands a particular subject on some level already.
Don’t make this mistake! Explain yourself and assume the
reader knows nothing. You’re usually teaching when you
write and repetition helpfully reinforces the subject
matter or the specific key points you wish to illustrate.
Assuming the reader is not conversant with the subject is
your best bet.
Here are some possible magazines for submissions:
PARENTAL: Aimed at the parents
American Baby Magazine
475 Park Avenue South
New York, NY 10016
Christian Parenting Today
P. O. Box 3850
Sisters, OR 97759
Expecting
Gruner & Jahr USA Pub.
685 3rd Avenue
New York, NY 10017
Growing Parent
Dunn & Hargitt, Inc.
P.O. Box 1100
Lafeyette, IN 47902
Home Education Magazine
P.O. Box 1083
Tonasket, WA 98855
Parenting Magazine
301 Howard Avenue, 17th Floor
San Francisco, CA 94105
Parents Care
P.O. Box 1563
Lancaster, CA 93539
Parents Magazine
685 3rd Avenue
New York, NY 10017
Today’s Family
27 Empire Drive
St. Paul, MN 55103
TWINS
P.O. Box 12045
Overland Park, KS 66212

CHILDREN’S MAGAZINES:
Businesship
Business Kids Suite 1080 E.
1300 I Street
Washington, DC 20005
Exploring Magazine
Boy Scouts of America
P.O. Box 152079
Irving, TX 75015
Guide
55 W. Oak Ridge Drive
Hagerstown, MD 21740
The New Era
50 E. North Temple
Salt Lake City, UT 84150
Keynoter
Key Club International
3636 Woodview Trace
Indianapolis, IN 46268
Magazine for Christian Youth
United Meth. Publ. House
201 8th Avenue S., Box 801
Nashville, TN 37202
Seventeen
850 3rd Avenue
New York, NY 10022
Teen Magazine
8490 Sunset Boulevard
Hollywood, CA 90069
Transcend
4 Daniels Farm Road
Suite 134
Trumbull, CT 06611
Youth Update
St. Anthony Mess. Press
1615 Republic Street
Cincinnati, OH 45210

SELF-PUBLISHING FOR PROFIT
Now that you’ve mastered the shorter forms of writing,
perhaps you’re ready to write a book-length work of fiction
or non-fiction. If you’ve developed strong writing skills
over the course of your writing for profit career, you will
likely be able to master the discipline necessary to write
a longer work.
The problems are more likely to lie with getting the book
published. It is often easier to write a book today than
to see it finally get published. Writers often see
multiple numbers of rejection when submitting to book
publishers. Some persist and do well like Richard Bach who
survived more than fifteen rejections before getting
"Jonathan Livingston Seagull" published. Many others
simply give up.
There are other options, however. Getting a book published
by a large New York firm is probably the least likely way
to break into book publishing. Many of these houses are
owned by large corporations today whose interest lies
primarily with pub-lishing blockbusters, book that can sell
50-100,000 copies in hard cover. Since few books by
established authors do this, the beginner’s chance in this
market has virtually disappeared.
In addition, you need an agent in order to approach a large
publisher like Random House or Doubleday. If you try to
submit directly, your manuscript will likely lay unread.
Some may even give you the courtesy of mailing it back.
Still others will send you a postcard essentially saying,
"Thanks, but no thanks".
The editorial director of the popular magazine,
"Publisher’s Weekly", believes that self-publishing is the
best alternative for new writers to get a book out there
for others to see. If an author is convinced of the
quality of his or her book, and is receiving dozens or
rejection letters, this editor suggests publishing the book
yourself. Com-paratively simple equip-ment, he says, can
be used to turn out a reasonable facsimile of a finished
book.
This establishes a writer as serious about one’s work and
can lead to publishers looking at the author’s future
manuscripts more closely. It always looks good to say
you’ve been published, even if it is self-published.
Some self-publishing books have gone on to bigger and
better things. "Bartlett’s Familiar Quotations," a
standard reference work now was originally self-published
by the author as was the writer’s bible, "The Elements of
Style". They sold well, publishers noticed them and bought
the rights to publish it in greater quantity.
If you decide to go ahead with self-publishing you book,
you will have to be prepared to make an investment. It
isn’t cheap to publish, but you can save on costs by doing
as much work ahead of the printer as possible.
First, desk-top publishing software can often let you type
set you own book yourself. Or, if not, you should try and
type your book on a computer and furnish a typesetter with
a disk. It will make it much easier, quicker and less
expensive for the typesetter to actually lay the book out
in its eventual published format.
Next, work with a graphic artist to design the cover. A
photograph of you as author will likely suffice for the
back cover copy.
Print your book in soft cover. It’s cheaper to print and
thus you can keep your book priced lower for resale. This
could improve the volume of your actual sales. The most
popular book size is 5 ½ by 8 ½ inches. Depending on
typeset size, there are usually 350-400 words per page. It
is easy to fit this book on your shelf, in a briefcase, or
an overnight bag for airplane reading, thus making it a
good size to market. Many original soft cover paperbacks
are in this standard size.
Have the book perfect-bound on 60 pound offset paper. The
text printing should be black. The cover should be in 2
color while the cover stock should be 10 point coated, one
side only.
Look for a printer that can print a book. Only a few of
them can! Get at least three or four price quotes. The
unit cost of each book will vary depending on the volume of
copies you print. 5,000 books, for example, will have a
much smaller per book cost than will printing of 500 books.
The reason is due to the high cost of setting the machine
to print. Once the press is running, you simply pay for
the paper and materials.
Don’t have 5,000 books printed, however, simply to save on
your unit cost. If you don’t anticipate selling that many
books, don’t order that many. Judge how many you think you
can sell and then have that number printed. You can always
do a second printing cheaper than the first since the set-
up charges will not repeat unless you make changes to the
book.
What price do you set for the book? Much depends on the
market and your own costs in printing the book. Go down to
your local bookstore and see what the range of prices are
on books of your size and style (soft cover). If the
average price is $12.95, this will tell you what a
competitive charge would be. Now, contrast that with the
unit cost of your book which is the total printing,
typesetting and graphic arts charges for your books divided
by the number of copies. If your unit cost is, say, $3.50
per book, you’d like to ideally charge about three or four
times the cost on the open market, which would be around
$10.50 to $14.00, for which the $12.95 average price fits
quite nicely.
You must copyright your material and it is recommended that
you also register your book and obtain an International
Standard Book Number (ISBN). To do this, you must write to
a couple of organizations.
First up is the Copyrights Office. If you write to:
Register of Copyrights
Copyrights Office
Library of Congress
Washington, DC 20599
and ask for the copyright registration forms and the
booklet entitled "Copyright Basics". This will give you
explicit instructions on copyrighting your material.
Copyright protection now lasts for your lifetime plus fifty
years.
While we’re on the subject of copyrighting, you can also
obtain a Library of Con-gress catalog card and number for
your book. Libraries around the country often use this
number to identify books and order them.
You can obtain information about this process by writing
to:
The Registrar, CIP Division
Library of Congress
Washington, DC 20540
International Standard Book Numbers (ISBN) are another type
of classification system for a book. Libraries, bookstores
and wholesalers all use this number system for ordering
books.
As a self-publisher, you will be assigned a number prefix
which is part of the ISBN. There-after, for future
publications, you will assign your own ISBN based on the
pre-assigned codes you’ll receive.
To get more information about this, write to:
ISBN Agency
R.R. Bowker & Company
205 E. 42nd Street
New York, NY 10017
Ask specifically for the "ISBN System User’s Manual" and
the "ISBN Log Book" when contacting the ISBN Agency.
All of this work, including copyrighting, ISBNs and Library
of Congress cataloguing is crucial in establishing your
book as a professional entry. You have a far better chance
of having your work noticed if it is officially filed.
Just because it’s a self-published work doesn’t mean it
isn’t a good book and worthy of attention. This work en-
hances your image and your potential as a serious writer.
Publishing yourself can be a rewarding experience and
launch a whole new career for you. If you like to write,
book publishing can be a worthy goal.

LISTING OF BOOK PUBLISHERS
Here is a partial listing of book publisher to whom you
could submit a manuscript or a book proposal. These are
not the major publishers, who will only work through an
agent. These firms to whom you could submit a book
manuscript directly. For a larger listing, consult with
the publications, "Writer’s Market 1995" or "The Literary
Marketplace", both of which are usually available at your
local library.

Almar Press
4105 Marietta Drive
Vestal, NY 13850
The Benjamin Company, Inc.
21 Dupont Avenue
White Plains, NY 10605
Camino Books, Inc.
P.O. Box 59026
Philadelphia, PA 19102
Down East Books
P.O. Box 679
Camden, ME 04843
East Coast Publishing
P.O. Box 2829
Poughkeepsie, NY 12603
Donald I Fine, Inc.
19 W. 21st Street
New York, NY 10010
Gardner Press, Inc.
19 Union Square West
New York, NY 10003
Hancock House Publishers
1431 Harrison Avenue
Blaine, WA 98230
Imagine, Inc.
P.O. Box 9674
Pittsburgh, PA 15226
Intervarsity Press
P.O. Box 1400
Downers Grove, IL 10011
Kodansha International
114 5th Avenue
New York, NY 10011
Liberty Hall Press
11 W. 19th Street, 3rd Floor
New York, NY 10011
Madison Books
4720 Boston Way
Lanham, MD 20706
New Rivers Press
420 N. 5th Street, Suite 910
Minneapolis, MN 55401
Paladin Press .
P.O. Box 1307
Boulder, CO 80306
Pelican Publishing Company
P.O. Box 189
Gretna, LA 70053
Perspectives Press
P.O. Box 90318
Indianapolis, IN 46290
Rainbow Books
P.O. Box 430
Highland City, FL 33846
Rutledge Hill Press
513 3rd Avenue South
Nashville, TN 37210
St. Martin’s Press
175 5th Avenue
New York, NY 10010
Sasquatch Books
1931 2nd Avenue
Seattle, WA 98101
Signature Books
350 S. 400 East #G-4
Salt Lake City, UT 84111
Ten Speed Press
P.O. Box 7123
Berkeley, CA 94707
Walker and Company
720 5th Avenue
New York, NY 10019
Remember to always request manuscript submission guidelines
first. Send a request letter accompanied by a large
mailing envelope, self-addressed and with at least three
first class postage stamps on it. Good luck!